Moco.ai

Earlier this year I got the opportunity to develop the Brand Style and Visual Language for Moco.ai, a US startup specialising in unifying fragmented back-office operations in the insurance space.

The challenge was finding a way to combine the technology with a "human-first" visual direction that felt optimistic and empowering instead of scary. And the solution? Leaning into the fundamental understanding that people are at their best when technology works to bring out the best in them. Moco helps users find the right data, at the right time, in order to make the best decision; this support was represented with a "shimmering net of data" that surrounds people doing their best.