WNDYR
Sometimes you don’t need a rebrand. You need a smart, hardworking evolution of what’s already there.
Nearly ten years after designing WNDYR’s identity while working for the company, I returned to refresh it - a first in my career. We still loved much of what we’d made: the logo, icon and intersecting line system were holding up well. The opportunity was to build on those foundations with a visual language that reflected WNDYR’s shift from change management to helping businesses become AI native.
And of course this doesn't mean that AI does everything or replaces everyone. It means designing people, processes and technology to work together with AI as a core part of the business, from the outset.
Using a proprietary creative approach with Midjourney and Flora, we created a consistent world of models and environments, supported by a production workflow and prompting system that the team could use across generative AI platforms.
We brought everything together in a concise, practical brand guide, with the detail that matters and none of the padding; ready for the WNDYR team to use and build with from day 1.
AI-generated portraits and environments, created with Midjourney and Flora. A shared prompting system keeps WNDYR's new visual language consistent as it evolves.
A fresh, flexible visual system that feels like WNDYR wherever it appears. Familiar elements and new imagery give the brand room to grow.
A concise, practical brand guide that makes consistent work easier. Clear direction and useful examples give the team what they need, without the padding.
You've put a lot into building your business, and there's value in what you already have. If your brand needs a little help reflecting where you're heading, we can work out what to keep, what to refresh and what comes next. Let's talk!